Packaging, it's a conversation. A conversation between the designer/brand and the consumer. What does the consumer need and what is the best way to communicate that information. I’ve developed the functional aspects of products as well as the aesthetics. The Harmony Planning Line below is a great example. Anticipating what information the consumer will track and how best to organize that information, all the while making sure it is still pleasing to the eye. Even better, being able to develop the packaging explaining all of those amazing features.