ART DIRECTION

Bringing it all together. I love being a designer, but there is something even more amazing about being an Art Director. Selecting trend directions, ideating a product line, creating a brand identity, styling product photography, storyboarding and directing videos, and best of all, mentoring and developing a team designers that make the magic happen!. 

Marker paper color swatches and sketchbook on a table.

VIDEO DIRECTION

Setting the look; wardrobe, graphics, and set

FORTUNE TELLER VIDEO

Product video created to launch the Cambridge 2020 edition year of fashion planners.

Photo Styling

Photo Styling

Art Direction for a new sub-brand. Development included trend direction, logo direction, promotional and merchandising direction.

Trend Direction for Patterns and Product Lines.

Art Direction