ART DIRECTION
Bringing it all together. I love being a designer, but there is something even more amazing about being an Art Director. Selecting trend directions, ideating a product line, creating a brand identity, styling product photography, storyboarding and directing videos, and best of all, mentoring and developing a team designers that make the magic happen!.
VIDEO DIRECTION
Setting the look; wardrobe, graphics, and set
FORTUNE TELLER VIDEO
Product video created to launch the Cambridge 2020 edition year of fashion planners.
Photo Styling
Photo Styling
Art Direction for a new sub-brand. Development included trend direction, logo direction, promotional and merchandising direction.
Trend Direction for Patterns and Product Lines.
Art Direction